On August 13, 2018, artist-support service Frekul launched Smart Audition. Artists registered with Frekul could automatically participate in auditions reviewed by nine companies, including major music businesses.
Smart Audition
Smart Audition was free for every artist on Frekul and submitted registered songs without requiring a separate application process.
At launch, these were the nine participating companies:
- Avex Entertainment
- HIP LAND MUSIC
- Office Augusta
- Lastrum
- RAINBOW ENTERTAINMENT
- ARTIMAGE
- Koga Records
- L-BREED
- Kyodo Tokyo
An Audition System Benefiting Artists and Companies
Music agencies and record labels traditionally found new artists through large auditions and visits to venues across the country, requiring considerable time and money.
Artists could struggle to discover auditions or know whether a submitted recording had been heard.
Smart Audition addressed both problems. Companies could discover artists at lower cost, while registered artists could see which companies listened to their songs and use that information to guide future activity.
Frekul Was Free to Join
Frekul was a free web service that let artists distribute songs to fans in exchange for newsletter subscriptions and create fan clubs.
It also offered features such as simplified karaoke distribution for artists looking to expand their reach.
