A sound logo is an audio logo that makes a brand, a service, a program, or an app memorable through a short sound or piece of music. It has to be recognizable in just a few seconds.
Where it is used
It is used at the start and end of videos, at app launch, in advertising, and as a jingle. A memorable rhythm or a short melody is what matters.
What to check before using one
Besides the license of the sounds and material you use, check for similarity to existing brands and for any rights issues.
Compared with a jingle, the word puts more weight on identifying a specific brand.
